Broker Check

Financial Partners

National Life Group 

Equity Services, Inc 

We offer the advantage of a core relationship with National Life Group, where the integrity of senior management is exemplified in their commitment to truly delivering on their promises.

 Our advisors also have the latitude to utilize other suppliers to best serve their clients.

National Life Group

  • Started in business in 1848 -- Wisconsin became the 30th state; Wyatt Earp was born; James Polk was US President; construction of the Washington Monument had just begun; word of the California God Rush had begun spreading; “Oh Susanna” by Stephen Foster was the top song of 1848
  • When young men fought in the Civil War quite a few carried National Life policies in their back pocket. National Life insured people on the Titanic and the Hindenburg.
  • In 1850, when virtually no women were insured in America -- National Life issued policy #43 on Laura Ann Peaslee Webster.
  • Today National Life; has compelling living benefits story; partners with you to grow your business

National Life Group is a family of diverse companies that can offer multiple solutions based on the client’s needs

  • Life Insurance and Annuity Products = National Life Insurance Company, Montpelier, VT and Life Insurance Company of the Southwest, Addison, TX
  • Broker/Dealer = Equity Services, Inc.
  • Mutual Fund Company = Sentinel Investments

National Life Group® is a trade name representing various affiliates that offer a variety of financial service products.  National Life Insurance Company is licensed in all 50 states and the District of Columbia.  Life Insurance Company of the Southwest, Addison, TX is licensed to do business in 49 states and the District of Columbia.  It is not licensed to do business in New York.  Equity Services, Inc., Member FINRA/SIPC, is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company.  Sentinel Investments® is the unifying brand name for Sentinel Financial Services Company, Member FINRA, Sentinel Asset Management, Inc., and Sentinel Administrative Services, Inc. Each company of the group is solely responsible for its own financial condition and contractual obligations.

Our clients are busy financial services producers who want to simplify their lives.

They recognize the value of their time - and of our experience. They prefer to spend their time enjoying life and focusing on their families and careers, rather than trying to sort through the myriad of complexities in the increasingly difficult world of developing a successful financial services practice alone.

Typical Client

Most of our clients are financially comfortable producers who have been in the financial services business for a while. They are entrepreneurs, who are now more concerned about achieving their life goals than beating the previous year's sales numbers.

Most of our clients are referred to us by another one of our client/producers or by a trusted professional. This is the greatest compliment we could ever receive. While Financial Partners, LLC is thriving and we are busy professionals, we are never too busy to speak with the friends and finally referred to us by our clients and professional allies.

Who We Serve

Our clients have long-term relationships with us as their business partners because of our knowledge and experience. Our care and concern for them is what they value most.

Above all, our clients have significant goals. They seek even greater financial security for themselves and their families.